Senior Product Designer
For over 20 years, I have been turning complex problems into simple, intuitive digital experiences. My career has always been at the intersection of design, technology, and human behavior, combining aesthetics, functionality, and strategy to create products that deliver value for both people and businesses.
I began my career as an Art Director in advertising and naturally transitioned into the digital world. Today, I work as a Product Designer and UX/UI Designer, creating experiences that balance clarity, usability, and visual identity while solving real problems.
Over the past few years, my role has gained a new dimension: today I'm also a Martech Manager, leading initiatives that bring together design, data, automation, and artificial intelligence. A natural extension of my design background—understanding how people interact with products and systems to build better solutions across every layer, from the interface to the technology that powers it.
I also work as an independent digital consultant, helping companies strengthen their digital presence, automation, and technology-driven marketing strategies.
Connect with me on LinkedIn or drop me a message at contato[at]carlosmachado.co
May 2024 – Present
Senior Designer and Martech Manager
CARBON Blindados
Lead product and UX/UI design across the company's digital ecosystem — from customer-facing experiences to the internal tools used by the sales and marketing teams
Own the brand's visual identity and design language across every digital touchpoint
Bridge design and marketing technology: architect CRM workflows, marketing automation, and AI-driven lead qualification for WhatsApp and other channels
Design and maintain the data pipelines and analytics dashboards that turn marketing and sales data into decisions
Partner with leadership and cross-functional teams to align design, data, and business strategy
March 2021 – March 2024
UX/UI Head Designer
NAVA | Technology for business
Worked closely with the team to ensure final deliverables met company standards and expectations
Developed concepts in collaboration with Product Owners, Product Managers, Tech Leads, and other designers
Presented to and aligned with stakeholders at all levels
Led the design team across multiple concurrent projects and timelines
Mentored junior designers, developing their skills and safeguarding quality across visual and experience design
November 2019 – February 2021
Senior Designer
NAVA | Technology for business
Developed concepts in collaboration with the CMO, copywriters, and art directors
Delivered design work that met the company's standards and expectations
April 2011 – October 2019
Art Director
F&Q Brasil (M&C Saatchi Group)
Led point-of-purchase and endomarketing campaigns, graphic design, promotional branding, and below-the-line communication for brands including Bradesco, Caloi, and ZF, as the agency scaled within the M&C Saatchi group.
April 2006 – March 2011
Art Director
Fabra&Quinteiro
Created graphic design, promotional branding, and endomarketing campaigns across retail and corporate accounts, laying the foundation for a partnership that later continued as F&Q Brasil.
July 2004 – October 2005
Art Director
Época Comunicações
Created endomarketing campaigns, graphic design, promotional branding, hotsites, email marketing, and below-the-line communication for companies such as AMD, OKI, APC, AOC, and COMDEX.
January 2003 – June 2004
Art Director
Botelho Publicidade
Created institutional and retail advertising for companies such as SKILL, Chevrolet Viamar, Da Vinci Fiat, Bar des Arts, and Andiamo.
May 2001 – December 2001
Art Assistant
DM9DDB
Designed web banners and hotsites, and adapted offline campaigns for digital, for clients including Itaú, TAM, Philips, Shopping Iguatemi, and ANEEL.
Expertise