CARBON blindados
From a static website to a full AI-powered lead generation engine
overview
overview
CARBON is Brazil's largest civilian vehicle armoring company, serving individual clients and corporations.
This project turned CARBON's single-page brochure site into a full acquisition ecosystem: website, paid media, SEO, and an AI agent qualifying 1,000+ leads per month on WhatsApp.
CARBON is Brazil's largest civilian vehicle armoring company, serving individual clients and corporations.
This project turned CARBON's single-page brochure site into a full acquisition ecosystem: website, paid media, SEO, and an AI agent qualifying 1,000+ leads per month on WhatsApp.
my Role
my Role
Senior Designer & Martech Manager
Senior Designer & Martech Manager
Website design and implementation, landing page system, paid campaigns strategy, SEO/AEO/GEO, HubSpot integration, AI agent design and deployment
Website design and implementation, landing page system, paid campaigns strategy, SEO/AEO/GEO, HubSpot integration, AI agent design and deployment
where we started
A brochure, not a channel
CARBON's website was a single page with almost no content. There was no tracking, almost no lead capture, and no connection to any sales tool. New business came almost entirely from referrals.
The digital channel didn't exist in any meaningful way.
CARBON's website was a single page with almost no content. There was no tracking, almost no lead capture, and no connection to any sales tool. New business came almost entirely from referrals.
The digital channel didn't exist in any meaningful way.
https://carbon.cars
https://carbon.cars
single page with almost no content
the full picture
Building the acquisition engine
A beautiful website means nothing without the infrastructure to turn visitors into qualified leads. Before designing a single screen, I mapped the full acquisition journey and built every piece of it.
A beautiful website means nothing without the infrastructure to turn visitors into qualified leads. Before designing a single screen, I mapped the full acquisition journey and built every piece of it.
Awareness
Ad Campaigns
Organic Search
Website & Landing Pages
Acquisition
Hubspot
Engagement
AI Agent
Pre-sales Team
qualification
Sales Team
closing
the website
The foundation
Working from a new visual identity developed internally, I designed and built an entire new site with CMS-powered blog, per-segment product pages, and a landing page template system reused across all campaigns.
Working from a new visual identity developed internally, I designed and built an entire new site with CMS-powered blog, per-segment product pages, and a landing page template system reused across all campaigns.
https://carbon.cars
https://carbon.cars
GROWTH & SCALING
Turning traffic into pipeline
I architected the complete lead generation infrastructure: tracking forms with UTM parameters feeding HubSpot CRM, automated nurturing workflows, and conversion-optimized landing page templates for Meta and Google Ads.
Built to be consistent, measurable, and iterable.
I architected the complete lead generation infrastructure: tracking forms with UTM parameters feeding HubSpot CRM, automated nurturing workflows, and conversion-optimized landing page templates for Meta and Google Ads.
Built to be consistent, measurable, and iterable.
conversion-optimized landing page templates
Together, paid media and SEO scaled the site's traffic from roughly 3K to over 40K+ monthly active users. As the strategy matured, optimization expanded into AEO and GEO, positioning CARBON directly inside AI-driven responses from Perplexity, ChatGPT Search, and Google AI Overviews.
Together, paid media and SEO scaled the site's traffic from roughly 3K to over 40K+ monthly active users. As the strategy matured, optimization expanded into AEO and GEO, positioning CARBON directly inside AI-driven responses from Perplexity, ChatGPT Search, and Google AI Overviews.
the ai agent
The bottleneck wasn't acquisition
CARBON was generating thousands of contacts, but SDRs spent most of their time manually disqualifying leads that were never going to buy.
So I designed and deployed a conversational AI agent on WhatsApp that handles every inbound lead before it reaches a human.
CARBON was generating thousands of contacts, but SDRs spent most of their time manually disqualifying leads that were never going to buy.
So I designed and deployed a conversational AI agent on WhatsApp that handles every inbound lead before it reaches a human.
CARBON • Assistant
online
Disqualifies ineligible leads automatically (vehicle age, wrong service, no response).
Scores qualified leads by purchase readiness so SDRs prioritize the right conversations.
Scores qualified leads by purchase readiness so SDRs prioritize the right conversations.
Routes every lead based on context. Not just filtering, but understanding intent and responding accordingly.
Routes every lead based on context. Not just filtering, but understanding intent and responding accordingly.
Result: SDRs no longer qualify manually. They enter the conversation where it already makes sense.
Result: SDRs no longer qualify manually. They enter the conversation where it already makes sense.
the results
Every piece, measured
In under a year, the digital channel went from minimal presence to one of the company's primary lead generation engine.
In under a year, the digital channel went from minimal presence to one of the company's primary lead generation engine.
Operational dashboard — Power BI